-
-
-
Recent Posts
- Native advertising
- Behavioral targeting
- Opt-in email advertising
- Banner blindness
- Ad serving
- Clickthrough rate
- Cost per action
- Cost per Thousand Viewable ads (CPMV)
- Cost per impression
- An Introduction to “Pay per click”
- SEO Pricing
- Social media marketing – Marketing on Facebook, Twitter, Orkut, Youtube etc
- Email marketing
- Association in Internet Marketing with different Business Models
- Internet marketing and different methods
- Digital marketing
- Search engine marketing(SEM) Vs Search engine Optimization(SEO)
- Paid inclusion in Search Engine Results
- Different methods of Search engine marketing (SEM)
- All about Search engine marketing (SEM)
- List of Search Engines
- SEO techniques for International markets
- SEO as a marketing strategy
- Difference between White hat and Black hat SEO techniques
- Search optimization for Images
- Methods of Search engine optimization
- Search engines and Search engine optimization
- History of Search engine optimization
- What is SEO?
-
Category Archives: Uncategorized
Native advertising
Native advertising is a web advertising method in which the advertiser attempts to gain attention by providing valuable content in the context of the user’s experience; it is similar in concept to an advertorial, which is a paid placement attempting … Continue reading
Behavioral targeting
Behavioral Targeting refers to a range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors. When it is … Continue reading
Opt-in email advertising
Opt-in email advertising, or permission marketing, is a method of advertising via email whereby the recipient of the advertisement has consented to receive it. This method is one of several developed by marketers to eliminate the disadvantages of email marketing. … Continue reading
Banner blindness
Banner blindness is a phenomenon in web usability where visitors to a website consciously or subconsciously ignore banner-like information, which can also be called ad blindness. The term “banner blindness” was coined by Benway and Lane as a result of … Continue reading
Posted in Uncategorized
Tagged aimlessly browsing, Banner blindness, Schaumburg
Comments Off on Banner blindness
Clickthrough rate
Clickthrough rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website. The clickthrough rate of an advertisement is defined as the number of clicks on an ad divided by the number of … Continue reading
Cost per action
Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement. Direct … Continue reading
Posted in Uncategorized
Tagged Cost per action, Effective cost per action
Comments Off on Cost per action
Cost per Thousand Viewable ads (CPMV)
Cost per mille (CPM), also called cost ‰ and cost per thousand (CPT) (in Latin mille means thousand), is a commonly used measurement in advertising. Radio, television, newspaper, magazine, out-of-home advertising, and online advertising can be purchased on the basis … Continue reading
Posted in Uncategorized
Tagged cost per acquisition
Comments Off on Cost per Thousand Viewable ads (CPMV)
Cost per impression
Cost per impression, often abbreviated to CPI or CPM (Cost per mille) are phrases used in online advertising and marketing related to web traffic. They refer to internet marketing campaigns where advertisers pay for every time that their advert is … Continue reading
An Introduction to “Pay per click”
Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid … Continue reading