Category Archives: Uncategorized

Native advertising

Native advertising is a web advertising method in which the advertiser attempts to gain attention by providing valuable content in the context of the user’s experience; it is similar in concept to an advertorial, which is a paid placement attempting … Continue reading

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Behavioral targeting

Behavioral Targeting refers to a range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors. When it is … Continue reading

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Opt-in email advertising

Opt-in email advertising, or permission marketing, is a method of advertising via email whereby the recipient of the advertisement has consented to receive it. This method is one of several developed by marketers to eliminate the disadvantages of email marketing. … Continue reading

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Banner blindness

Banner blindness is a phenomenon in web usability where visitors to a website consciously or subconsciously ignore banner-like information, which can also be called ad blindness. The term “banner blindness” was coined by Benway and Lane as a result of … Continue reading

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Ad serving

Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most … Continue reading

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Clickthrough rate

Clickthrough rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website. The clickthrough rate of an advertisement is defined as the number of clicks on an ad divided by the number of … Continue reading

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Cost per action

Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement. Direct … Continue reading

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Cost per Thousand Viewable ads (CPMV)

Cost per mille (CPM), also called cost ‰ and cost per thousand (CPT) (in Latin mille means thousand), is a commonly used measurement in advertising. Radio, television, newspaper, magazine, out-of-home advertising, and online advertising can be purchased on the basis … Continue reading

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Cost per impression

Cost per impression, often abbreviated to CPI or CPM (Cost per mille) are phrases used in online advertising and marketing related to web traffic. They refer to internet marketing campaigns where advertisers pay for every time that their advert is … Continue reading

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An Introduction to “Pay per click”

Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid … Continue reading

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