Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Depending on the context, SEM can be an umbrella term for various means of marketing a website including search engine optimization (SEO), which “optimizes” website content to achieve a higher ranking in search engine results pages, or it may contrast with SEO, focusing on only paid components.
-
-
-
Recent Posts
- Native advertising
- Behavioral targeting
- Opt-in email advertising
- Banner blindness
- Ad serving
- Clickthrough rate
- Cost per action
- Cost per Thousand Viewable ads (CPMV)
- Cost per impression
- An Introduction to “Pay per click”
- SEO Pricing
- Social media marketing – Marketing on Facebook, Twitter, Orkut, Youtube etc
- Email marketing
- Association in Internet Marketing with different Business Models
- Internet marketing and different methods
- Digital marketing
- Search engine marketing(SEM) Vs Search engine Optimization(SEO)
- Paid inclusion in Search Engine Results
- Different methods of Search engine marketing (SEM)
- All about Search engine marketing (SEM)
- List of Search Engines
- SEO techniques for International markets
- SEO as a marketing strategy
- Difference between White hat and Black hat SEO techniques
- Search optimization for Images
- Methods of Search engine optimization
- Search engines and Search engine optimization
- History of Search engine optimization
- What is SEO?
-